The Year 2024 was a remarkable period for Malawi’s tourism industry, showcasing resilience and steady recovery from the global impacts of the COVID-19 pandemic.
With increased international arrivals, strategic infrastructural developments and supportive government policies, Malawi continues to successfully reposition itself as a premier travel destination in Southern Africa.
Since the reopening of borders and relaxation of travel restrictions in recent years, Malawi’s tourism industry has been on a gradual path to recovery.
In 2024, international tourist arrivals increased by an impressive 18 percent compared to the previous year, signaling renewed confidence in Malawi as a safe and attractive destination.
Domestic tourism also experienced a boost, with local campaigns encouraging citizens to explore their heritage and natural wonders.
The industry’s recovery has been influenced by a combination of factors, including increased marketing efforts, targeted investment in tourism infrastructure and collaborations with international travel agencies to promote Malawi’s unique attractions from the pristine waters of Lake Malawi to the wildlife rich national parks and vibrant cultural festivals.
Tourism has cemented its role as a vital contributor to Malawi’s economy. In 2024, the sector accounted for an estimated 6.8 percent of the national GDP, up from 5.5 percent in 2023.
This growth was driven by increased visitor spending, job creation in tourism-related sectors and the development of ancillary services.
The effects of tourism have been felt across multiple industries, including transportation, hospitality and agriculture, further underscoring its economic significance.
The expansion of Kamuzu International Airport in Lilongwe and Chileka International Airport in Blantyre was finalised in 2024, increasing their capacity to handle international flights and enhancing traveller convenience.
Apart from that, significant improvements were also made to road networks connecting major cities to popular tourist destinations such as Liwonde National Park, Mulanje Mountain and Cape Maclear.
As the private sector invested heavily in eco-friendly accommodation, including the opening of new luxury lodges around Lake Malawi and in Nyika National Park, catering to environmentally conscious travellers, the government also did its part and introduced new policies to promote tourism.
The new visa-on-arrival policy for citizens of key source markets, including Europe and North America, makes it easier for international visitors to enter Malawi.
Malawi’s commitment to sustainable tourism was evident throughout the Year 2024. Conservation efforts in wildlife reserves, such as Majete and Liwonde, received increased funding, resulting in a rise in animal population and improved biodiversity.
Eco-tourism projects emphasised low-impact travel and the preservation of natural habitants.
The year 2024 underscored the resilience and potential of Malawi’s tourism industry. From its significant contribution to the national GDP to the introduction of transformative policies and infrastructure projects, Malawi is steadily reclaiming its spot on the global tourism map.
As the “Warm Heart of Africa” continues to attract visitors with its unparalleled hospitality, cultural richness and natural beauty, the future of Malawi tourism looks brighter than ever.
